Wednesday, December 13, 2017

Crown Towers Hotel at City of Dreams Casino Resort to Be Renamed in Early 2018


One of the hotels at City of Dreams Macau, an integrated resort operated by Hong Kong businessman Lawrence Ho’s Melco Resorts & Entertainment, will be rebranded early next year, a message on its official website reads.

Crown Towers will begin operating as Nüwa from January 18, 2018. In Chinese mythology, Nüwa is known to be the creator of human kind and the mender of the sky.

The hotel, part of the popular Cotai strip resort, is a former winner of the Forbes Five-Star award. It currently has around 300 guest rooms, including 33 luxury villas. The hotel is also home to the Art of the City collection, which recreates Asia’s vibrant artistic scene.

The rebranding of Crown Towers comes several months after Melco Resorts & Entertainment completed its rebranding. The hotel and casino operator changed its name from Melco Crown, after it parted ways with its former Australian partner, Crown Resorts.

The Australian operator decided to leave Macau’s gambling and hospitality scene after the October 2016 detention of 19 staff members in China. Its employees were arrested for allegedly promoting gambling service on the Mainland, an activity that is prohibited by Chinese law.

Three of the detained individuals were released shortly after, but 16 of them, including Crown’s Head of VIP Operations Jason O’Connor, remained detained awaiting to be sentenced. They were eventually released this past August.

The arrests hit Crown’s domestic VIP business significantly. As a result, the company announced earlier this year that it would dispose of its international assets to better focus on its Australian operations and hopefully revitalize its business as quickly as possible.

1 comment:

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